30 Tips to Become An Instagram Influencer, With Examples

How to become a successful Instagram Influencer in 2020?

Instagram is apparently, the hot topic that everyone talks about.

Instagram is helping people get famous and most importantly make money out of it.

Do You Want To Get Famous?

If you are glued to Instagram and your followers love your posts and stories, you can be an Instagram Influencer too.

So, now the main question, how to be an actual Instagram Influencer?

#1 Know what you’re good at!

To become an Instagram Influencer, firstly, think about something you’re really good at.

You can choose anything like fashion, food, makeup, travel etc.

You can select a niche you will be blogging about.

Sejal Kumar, an Indian YouTube Personality and a Video Blogger, chose her content to be Fashion, Dance, Lifestyle because she knows what she’s good at!

#2 Use Your Personal Profile Photo Rather Than Anything Else

Your profile picture is the first thing what people see before clicking to view your Instagram story.

Most of the people on Social Media are there for entertainment purpose. They like seeing the real YOU and not some cartoon character you like uploading.

How to become an Instagram Influencer
Profile Pictures does half of your work!

#3 Remember: Your Followers Want To See You

As mentioned in the profile picture tip, your followers want to see you and what you’re up to.

People can follow you for your makeup tricks, your travel stories but ultimately they want to see you.

When you post a picture of yourself, it can do three times better than anything else.

#4 Your Bio Has To Be A Catchy One

Your Bio is the first thing that people see when they visit your profile. It should portray what they are going to see in your pictures/videos.

Tell the people about yourself who visit your profile for the first time.

Working on something? Put it in your Bio. Designation? Put it in your Bio.

How to become an Instagram Influencer

#5 Be Open About What You Do

If you think you can make relations with your followers after showing only a part of you, then you are probably wrong.

If you want your followers to like you, you can’t be fake.

Devoted followers who follow you for who you are, are worth more than 100 fake followers, for real.

#6 Talk to the people who follow you

I know, followers count matters but what matters more is that these followers stay.

Stick around and reply to your comments.

Engagement with the people is apparently the real currency among the influencers.

Try asking a question.

Want people to click the link in your bio? Tell them why they should.

#7 Find Good Source For Your Content

When there are a lot of people around you who look up to want you post, you have to produce that much of a content.

Sometimes, you’ll be out of content, that’s where your inspiration comes into action.

A few of the Content Creators look up on Pinterest for inspiration.

#8 Quality Of Your Content

If you go through the Instagram data, you’ll see that about 95 million posts are shared on Instagram.

The growing engagement on Instagram means that people nowadays prefer more and more of an imagery content.

With increasing technology, people want THE latest content.

#9 Post Relatable Stuff

If you want people to stay at your page, you’d want to post something that speak the interest of your ideal audience.

I mean, if you have come to the conclusion that your audience is more interested in Fashion content, then sure.

Everyone can relate to the Pandemic

#10 Follow The Trend

Believe me when I say this, Instagram trends can make or break your social marketing strategy.

That’s why it’s important to be at the top of this game.

When you post your content keeping in mind the latest trends, your followers know you know what’s up.

#11 Update Your Content

If you are trying to grow as an Influencer, it is important that you post frequently and consistently to keep your loyal audience engaged with your content.

The more frequently you update your content, the more likes and engagement you get.

#12 Make Your Instagram account a Business Account

Business Profiles on Instagram are for the accounts that want to be viewed as a business on Instagram.

With business account, you can let potential brands have a way to contact you in a very professional manner.

Business account is important

#13 Look For Collaborations

Collaboration is when one Instagram user teams up with another User for promotion and to increase their follower reach.

Influencer collaborations mostly result in successful campaigns that’s the reason people are too much into working together.

#14 Audience Crave For What They Want To Be

Being an Instagram Influencer, it is a dream job that everyone dreams of becoming.

So, when people follow you, there is a chance that they want to be one.

If you post what your audience craves for themselves, there is a higher chance they will stick by you for a very long time.


Also Read: Instagram photo ideas for guys

#15 Be A Trend Maker

There are not many people who go out of their way and set a trend, on the other hand you can easily follow a preexisting trend.

Be Different, Be a Trendsetter!

#16 Be Different From Most People

If you are different from the most people, there is a chance people are going to stay and watch you because you’re doing something totally different.

For example, if you posts fictional videos where there are around six characters you play (all by yourself), then you’re doing something no one else is doing.

View this post on Instagram

Family photo.jpg

A post shared by Bhuvan Bam (@bhuvan.bam22) on

#17 IGTV Takes The Center Stage

IGTV videos on Instgram are on a very constant rise, and hopefully they’ll be a great success.

People connect more with videos as compared to the images.

IGTV videos give more engagement on your page because people tend to stay.

#18 Write Catchy Captions

A picture paints a thousand words. Right? Not necessarily.

Although Instagram is a visual medium, but writing a good caption is as important as anything else.

That’s because those few lines provide context to your image and give it more meaning.


#19 Look For Brands That Need Promotions

We all know brands bring more engagement to your account.

People that follow you, they like to see what you do.

When you’re in your initial phase of growing, the brand won’t come to you. For that matter, you will have to find brands that need promotion.

The best way to do so (Hack!), initially, you can target small companies, that need promotions, so that you can profit yourself as well as the company.

#20 Post Content Relating To The Current Affair

Usually, the current affair topics that are the topics that are trending.

So, if you know what’s going on in the world right it’ll be really good for you page.

For example, when you post about the new Kendall & Kylie x Forever 21 collection because it has recently launched, it is going to get you a good amount of audience who’s searching for it.

#21 Use Hashtags To Get Featured

If you follow a few famous people on Instagram, you’ll see that they write a great amount of hashtags.

Hashtags usually help you gain more follower.

Use popular and trending hashtags. A particular hashtag has similar posts or the posts which had the same hashtag.

#22 Don’t Overdo With The Ad Posts

Even if you have really good brand with you, there’s a limit to the sponsored ads your audience can put up with.

When an influencer posts too much ad content back to back, people think there is a good chance they’re really supporting the brand, which is something the audience notices too.

Post what you want the people to see!

#23 Don’t Let The Haters Bring You Down

I’m sure you must have heard this quite a lot of time that haters are going to hate.

But that doesn’t make it less challenging to handle bad vibes and harassment on Instagram.

Just remember one thing, when people hate you, that means they are checking on you continuously, they’re upset with themselves because you succeed and they don’t.

#24 Keep Yourself First

While the Instagram Influencer life looks glamorous on another level, it can also be very lonely.

Also, not everything is about your Instagram in the first place, you should know when to keep yourself first to amp up your Instagram game.

View this post on Instagram

#Repost @officialhumansofbombay “I was 2 when we moved from our house in Colaba to a much smaller place, in Dombivli. My dad’s business fell apart & we had to adjust to a new life with compromises. We had no income & lived on our savings, but it wasn’t enough; we couldn’t afford my school fees. I remember being asked to leave school in front of all my classmates–I was so embarrassed. To make sure I could study, mom began making Theplas & my brother delivered them. I was too young to help. ⁣ So, after 12th, I took a loan to study Hotel Management & began bartending on the side. For ₹ 350, I served drinks till the wee hours. I even went to Goa for a year & worked gigs 24/7 to make our ends meet. ⁣ But my parents wanted me home. So, I came back & took up a job at a call centre. I hated it, but I stuck around for 3 years because it paid well. But when a friend told me about how he made money off YouTube, I was excited. I was the class clown in school so I gave it a shot–I was always trying to make an extra buck! ⁣ I started a Youtube channel, ‘Not so funny’– but it was exactly as it’s name. No one saw my videos & colleagues made fun of me. Still I pursued it because it made me happy & after I got my bonus, I quit my job & swore to never work for someone again. ⁣ That night I got drunk & created a new channel ‘Be YouNick’, put up a video about how guys make a fool of themselves to impress women and dozed off. I woke up to 1500+ views!⁣ I was so motivated that I made 40 videos that year! People recognized me as ‘that guy on Youtube’. I even worked bartending gigs to bring in money but I never stopped creating–it was funny because some customers even asked for selfies while I served drinks! My parents were supportive too–they told me to follow my dreams & since then, I’ve never looked back. ⁣ Now I’m living my dream–I’m a full time content creator who can finally afford to live life on his own terms! But what really makes me happy is giving my family everything they deserve. Honestly, I’m here because of the hustle, & that’s the best advice I can give– " keep hustling; the Universe loves a stubborn heart!”

A post shared by Nick (@beyounick) on

His Caption!

#25 Post Constantly

Do not and I can’t stress on this enough, do not just disappear from Instagram.

You can ghost the people who follow you.

People follow you for a reason, and if you don’t give them something worth their time, all the effort would be futile.

View this post on Instagram


A post shared by Mrunal Panchal? (@mrunu) on

Also Read: 5 ways to take better selfies

#26 Tag And Mention Brands

Tagging and mentioning brands boosts engagement on your account.

When you tag/mention a brand on your post, they get a notification and get directed to your post.

This means that they are more likely to like your post or even comment – thus increasing the engagement.

View this post on Instagram

@fashionnova FashionnovaPartner

A post shared by Alanna Panday (@alannapanday) on

#27 Never Buy Followers

Fake Followers can be one hell of a disaster that you can bring for yourself as an influencer.

  • Fake followers destroys your credibility as an influencer.
  • You won’t be able to make any money with fake followers.
  • Fake followers bring spam with them.
  • They don’t engage with your account.
  • You’ll have a mismatched engagement as compared to genuine accounts.
View this post on Instagram

How many of you have cancelled your travel plans because of #NovelCoronaVirus?⠀ ⠀ I have postponed my immediate travels but I haven’t cancelled. Why?⠀ ⠀ Because tourism is one of the largest industries in the world, & responsible for an estimated 319 million jobs, or roughly one in 10 people working on the planet. And no sector is more at risk from the novel coronavirus than tourism. I was talking to my travel industry friends spread across the world – and all of them have the same story – people are cancelling trips, almost 80% of trips have been cancelled. ⠀ ⠀ So far there has not been deep job cuts announced in the travel industry. But millions could lose their jobs if the demand for travel continues to go south.⠀ ⠀ So, what should we do? Let’s look at facts.⠀ ⠀ Even though the worldwide outbreak of coronavirus has been declared a pandemic and the virus seems to be spreading really fast (126,511 cases, 114 countries & 4,637 deaths as of 12 March 2020), WHO itself has not asked the countries to put travel bans. In fact, its official statement is quite the opposite: ⠀ ⠀ “Travel bans to affected areas or denial of entry to passengers coming from affected areas are usually not effective in preventing the importation of cases but may have a significant economic & social impact. It is prudent for travellers who are sick to delay or avoid travel to affected areas, in particular for elderly travellers & people with chronic diseases or underlying health conditions.”⠀ ⠀ WHO recommends following personal hygiene, cough etiquette & keeping a distance of at least 1m from persons showing symptoms. ⠀ ⠀ We need to take PRECAUTIONS more than PANIC. Let’s be vigilant & not cancel our travel plans. Postpone, maybe. ⠀ ⠀⠀ ⠀ #AdaaranResorts #aitkenspencehotelsandresorts #sunnysideoflife #environment #savetheplanet #saveourplanet #savetheearth #IFlySrilankan #SriLankanAirlinesIndia #srilankanairlines

A post shared by Archana Singh (@travelseewrite) on

#28 Click Quality Pictures

This is one of the main thing, that people usually forget.

In the present time, the technology companies focus too much on the quality of the camera. Because of which a lot of people post high quality pictures.

There are a lot of options available for you to click good picture, but the one that I’d recommend is a Selfie Camera app called Fotoshoto.

The growing competition in the picture quality among the Instagram users makes it important for you to post good quality pictures.

View this post on Instagram

Yaar caption khatam hogye hai!?

A post shared by A N I R U D H (@anirudhh_sharma) on

#29 Create An Event Calendar

Trust me when I say, staying relevant is very important!

Start with annual holidays like Christmas, Halloween etc and then move on to political events or maybe sports events like Superbowl or maybe IPL.

You can also move beyond the mainstream calendar and go for World Pizza Day, Women’s Day.

Your followers would want to know what is your take on everything!

#30 Lastly, And Most Importantly, Don’t Take Yourself Too Seriously!

So, now that you’ve got all the tips and tricks to be an Instagram Influencer, the world is your playground!

With getting people to follow you comes great responsibility. Make sure that you stay grounded.

I once read a quote which said, “When you start to believe your own bullshit, it is the beginning of the end.”

Wrapping Up

Becoming an Influencer on Instagram is a legit career path and a good income generator.

But, it is also important to remember that your offline relationships, friendships and goals are important too.

Also, if you have your one foot in the “real life” it will be easy for you to make good, relatable and engaging content, to which your audience can connect.

Give yourself time, give people time, don’t lose hope and good luck!

Thanks for reading.

Leave a comment

Your email address will not be published. Required fields are marked *