How to become a successful Instagram Influencer in 2020?
Instagram is apparently, the hot topic that everyone talks about.
Instagram is helping people get famous and most importantly make money out of it.
Do You Want To Get Famous?
If you are glued to Instagram and your followers love your posts and stories, you can be an Instagram Influencer too.
So, now the main question, how to be an actual Instagram Influencer?
Do not forget to read:
#1 Know what you’re good at!
To become an Instagram Influencer, firstly, think about something you’re really good at.
You can choose anything like fashion, food, makeup, travel etc.
You can select a niche you will be blogging about.
Sejal Kumar, an Indian YouTube Personality and a Video Blogger, chose her content to be Fashion, Dance, Lifestyle because she knows what she’s good at!
#2 Use Your Personal Profile Photo Rather Than Anything Else
Your profile picture is the first thing what people see before clicking to view your Instagram story.
Most of the people on Social Media are there for entertainment purpose. They like seeing the real YOU and not some cartoon character you like uploading.
#3 Remember: Your Followers Want To See You
As mentioned in the profile picture tip, your followers want to see you and what you’re up to.
People can follow you for your makeup tricks, your travel stories but ultimately they want to see you.
When you post a picture of yourself, it can do three times better than anything else.
#4 Your Bio Has To Be A Catchy One
Your Bio is the first thing that people see when they visit your profile. It should portray what they are going to see in your pictures/videos.
Tell the people about yourself who visit your profile for the first time.
Working on something? Put it in your Bio. Designation? Put it in your Bio.
#5 Be Open About What You Do
If you think you can make relations with your followers after showing only a part of you, then you are probably wrong.
If you want your followers to like you, you can’t be fake.
Devoted followers who follow you for who you are, are worth more than 100 fake followers, for real.
#6 Talk to the people who follow you
I know, followers count matters but what matters more is that these followers stay.
Stick around and reply to your comments.
Engagement with the people is apparently the real currency among the influencers.
Try asking a question.
Want people to click the link in your bio? Tell them why they should.
#7 Find Good Source For Your Content
When there are a lot of people around you who look up to want you post, you have to produce that much of a content.
Sometimes, you’ll be out of content, that’s where your inspiration comes into action.
A few of the Content Creators look up on Pinterest for inspiration.
#8 Quality Of Your Content
If you go through the Instagram data, you’ll see that about 95 million posts are shared on Instagram.
The growing engagement on Instagram means that people nowadays prefer more and more of an imagery content.
With increasing technology, people want THE latest content.
#9 Post Relatable Stuff
If you want people to stay at your page, you’d want to post something that speak the interest of your ideal audience.
I mean, if you have come to the conclusion that your audience is more interested in Fashion content, then sure.
#10 Follow The Trend
Believe me when I say this, Instagram trends can make or break your social marketing strategy.
That’s why it’s important to be at the top of this game.
When you post your content keeping in mind the latest trends, your followers know you know what’s up.
#11 Update Your Content
If you are trying to grow as an Influencer, it is important that you post frequently and consistently to keep your loyal audience engaged with your content.
The more frequently you update your content, the more likes and engagement you get.
#12 Make Your Instagram account a Business Account
Business Profiles on Instagram are for the accounts that want to be viewed as a business on Instagram.
With business account, you can let potential brands have a way to contact you in a very professional manner.
#13 Look For Collaborations
Collaboration is when one Instagram user teams up with another User for promotion and to increase their follower reach.
Influencer collaborations mostly result in successful campaigns that’s the reason people are too much into working together.
#14 Audience Crave For What They Want To Be
Being an Instagram Influencer, it is a dream job that everyone dreams of becoming.
So, when people follow you, there is a chance that they want to be one.
If you post what your audience craves for themselves, there is a higher chance they will stick by you for a very long time.
Also Read: Instagram photo ideas for guys
#15 Be A Trend Maker
There are not many people who go out of their way and set a trend, on the other hand you can easily follow a preexisting trend.
Be Different, Be a Trendsetter!
#16 Be Different From Most People
If you are different from the most people, there is a chance people are going to stay and watch you because you’re doing something totally different.
For example, if you posts fictional videos where there are around six characters you play (all by yourself), then you’re doing something no one else is doing.
#17 IGTV Takes The Center Stage
IGTV videos on Instgram are on a very constant rise, and hopefully they’ll be a great success.
People connect more with videos as compared to the images.
IGTV videos give more engagement on your page because people tend to stay.
#18 Write Catchy Captions
A picture paints a thousand words. Right? Not necessarily.
Although Instagram is a visual medium, but writing a good caption is as important as anything else.
That’s because those few lines provide context to your image and give it more meaning.
#19 Look For Brands That Need Promotions
We all know brands bring more engagement to your account.
People that follow you, they like to see what you do.
When you’re in your initial phase of growing, the brand won’t come to you. For that matter, you will have to find brands that need promotion.
The best way to do so (Hack!), initially, you can target small companies, that need promotions, so that you can profit yourself as well as the company.
#20 Post Content Relating To The Current Affair
Usually, the current affair topics that are the topics that are trending.
So, if you know what’s going on in the world right it’ll be really good for you page.
For example, when you post about the new Kendall & Kylie x Forever 21 collection because it has recently launched, it is going to get you a good amount of audience who’s searching for it.
#21 Use Hashtags To Get Featured
If you follow a few famous people on Instagram, you’ll see that they write a great amount of hashtags.
Hashtags usually help you gain more follower.
Use popular and trending hashtags. A particular hashtag has similar posts or the posts which had the same hashtag.
#22 Don’t Overdo With The Ad Posts
Even if you have really good brand with you, there’s a limit to the sponsored ads your audience can put up with.
When an influencer posts too much ad content back to back, people think there is a good chance they’re really supporting the brand, which is something the audience notices too.
#23 Don’t Let The Haters Bring You Down
I’m sure you must have heard this quite a lot of time that haters are going to hate.
But that doesn’t make it less challenging to handle bad vibes and harassment on Instagram.
Just remember one thing, when people hate you, that means they are checking on you continuously, they’re upset with themselves because you succeed and they don’t.
#24 Keep Yourself First
While the Instagram Influencer life looks glamorous on another level, it can also be very lonely.
Also, not everything is about your Instagram in the first place, you should know when to keep yourself first to amp up your Instagram game.
#25 Post Constantly
Do not and I can’t stress on this enough, do not just disappear from Instagram.
You can ghost the people who follow you.
People follow you for a reason, and if you don’t give them something worth their time, all the effort would be futile.
Also Read: 5 ways to take better selfies
#26 Tag And Mention Brands
Tagging and mentioning brands boosts engagement on your account.
When you tag/mention a brand on your post, they get a notification and get directed to your post.
This means that they are more likely to like your post or even comment – thus increasing the engagement.
#27 Never Buy Followers
Fake Followers can be one hell of a disaster that you can bring for yourself as an influencer.
- Fake followers destroys your credibility as an influencer.
- You won’t be able to make any money with fake followers.
- Fake followers bring spam with them.
- They don’t engage with your account.
- You’ll have a mismatched engagement as compared to genuine accounts.
#28 Click Quality Pictures
This is one of the main thing, that people usually forget.
In the present time, the technology companies focus too much on the quality of the camera. Because of which a lot of people post high quality pictures.
The growing competition in the picture quality among the Instagram users makes it important for you to post good quality pictures.
#29 Create An Event Calendar
Trust me when I say, staying relevant is very important!
Start with annual holidays like Christmas, Halloween etc and then move on to political events or maybe sports events like Superbowl or maybe IPL.
You can also move beyond the mainstream calendar and go for World Pizza Day, Women’s Day.
Your followers would want to know what is your take on everything!
#30 Lastly, And Most Importantly, Don’t Take Yourself Too Seriously!
So, now that you’ve got all the tips and tricks to be an Instagram Influencer, the world is your playground!
With getting people to follow you comes great responsibility. Make sure that you stay grounded.
I once read a quote which said, “When you start to believe your own bullshit, it is the beginning of the end.”
Becoming an Influencer on Instagram is a legit career path and a good income generator.
But, it is also important to remember that your offline relationships, friendships and goals are important too.
Also, if you have your one foot in the “real life” it will be easy for you to make good, relatable and engaging content, to which your audience can connect.
Give yourself time, give people time, don’t lose hope and good luck!
Thanks for reading.